London, UK: Making the leap from the 30-second spot to multi-platform branded content. Feb '14

An impressive venue matched by an impressive line-up for Handling Ideas as it chewed its way through three expert practitioners within their field to help reveal the creative process within early stage developement across film, environment and experience design and entertainment game show.

Mary Burke, Senior Producer Warp Films.

Julian Baker, Executive Creative Director, Imagination.

Colman Hutchinson, Creative Director of TV format development, Boxatricks

Look to the IPA's website for an excellent write-up of the event setting out the processes and thoughts on going forward.

Created with Admarket's flickrSLiDR.