Cologne, Germany: Handling Ideas identifies the stakeholders' needs within a pitch. June '15.

Fouth time back to work with the Entertainment Master Class this time to add to their Pitching Ideas masterclass. With a session titled "What’s Your Narrative: Visualizing The Pitch Story" I set out to show how important it is to understand your project in the context of the needs of those from whom you need airtime and money. This session sat within a workshop that had been designed by veteren television executive, David Lyle.