Article: Heard about the new tech that will change the entertainment industry forever?
Co-authored with Nuno Bernardo
We know our title sounds a little clickbait, but it’s more common than you think. Statements like these spring up in their dozens, heading news articles, blogs and conference talks, as and when new technologies related to moving images emerge. But instead of promoting the "revolution", we think that the media, the professionals of the entertainment industry and conference organizers should be focused on the evolution, enabling participants to see their role within the hype cycles, to use them as springboards for placement within the industry. Instead of promoting revolutionary messages such as "the end of Cinema as we know it" or "TV is dead" we need to understand the evolution of the industry and play accordingly. And this is why.