COPENHAGEN, DENMARK: MAPPING CUSTOMER JOURNEYS FOR INSURANCE CO. April 2016
Client: Second time working with Copenhagen agency, Hello Group to map out the customer journey for one of their key clients, a Danish Insurance company.
Client goal: The session showed how mapping enables stakeholders, with slightly different perspectives on the same service can share insight and help identify areas for innovation.
Points of contact: Henrik Pallesen & Marianne Dale (Hello Group)