Copenhagen, Denmark: How to bridge the gap between strategy and content when developing cultural brands. Oct '14.

Was asked to present my work at a seminar here in Copenhagen, Monday. The focus was on the intersection between culture, technology and business. A whole host of speakers peppered the day with their take on how to develop the cultural institutions of Denmark. My focus was to show how simply tools can be used to bridge the gap between strategy and content creation, otherwise we risk a disconnect which renders both unseen.

You can watch my 15 minutes (scroll forward through the initial silence) here.